2:00 PM | Breakout Session 1: Virtual Event Planning and the Technology Behind It
Victor Torregroza’s Bio:
Victor Torregroza is an Events Program & Production Manager, Global Sales & Marketing, for Intel Corporation. He is responsible for the strategic definition and implementation of Intel’s most dynamic digital events, product launches and marketing moments. Victor is a passionate pioneer of experiential marketing at Intel. Now that events are digital, his mantra “we eat with our eyes” carries more importance as we’re all spending so much time in front of our illuminated screens, at home. He believes in keeping virtual marketing events as moments that are episodic, valuable, and snackable. While it’s important to deliver experiences that support the business and brand strategy, he’s a strong believer in delivering experiences that delight the attendee on a sincerely human level. Victor is applying his award winning, best known methods and applying them as foundations to successfully engage and inform people in our digital experiences.