The next generations have arrived and have changed business as we know it. Together, we’ll learn how to bridge the generational gap to live, work, and do business together. This talk provides a deep dive into the curious habits of Gen Y and Gen Z-ers and reveals the unavoidable impact they are already having in the events industry – from consumer and employment trends to their ever-increasing demands.

Outcomes:

• Understand the needs and expectations of these generations in business and the workforce
• Learn how to build a compatible strategy between the generations to keep them engaged
• Get actionable steps to make your products, services, & work environment more attractive to Gen Y & Gen Z

Speaker Bio

Tim Hines, a.k.a. The Marketing Starter, global keynote speaker, author, podcast show host, CMO, and consultant who helps people master the art of human communications and business.

Tim specializes in harnessing the power of the entrepreneurial spirit to develop omnichannel marketing programs from the ground up. With nearly 20 years of experience, Tim has developed strategic marketing initiatives with many companies including AmTrav, Dialpad, Tribune Media, Ticketmaster, and the CIA.

Tim has a passion for entrepreneurship and has started four companies – BTSocial, CurbNinja, Pitch Training Camp, Marketing Starter Group – and has consulted and coached many entrepreneurs to develop go-to-market plans and hone their pitching skills.

Tim served on the Community Advisory Board for the Future Founders Foundation helping underserved youth explore entrepreneurship and is a graduate of the Startup Leadership Program. Tim also taught marketing and entrepreneurship classes with the University of Illinois Institute of Entrepreneurial Studies program.

He is also a serving member of the Global Business Travel Association (GBTA) and the American Marketing Association (AMA).