The Travel & Tourism Industry is forever changed. Because of these changes, LaChelle Evans has new goals for the future. “I just hope to be a part of rebuilding tourism, travel and meetings,” she says while considering the many factors that have recently influenced the industry. 

LaChelle has been making things happen in hotels, convention and visitors’ bureaus and destination marketing organizations for more than 25 years. She was part of the opening team for several Dallas/Fort Worth Area Hotels including Frisco’s Embassy Suites Hotel, Conference Center & Spa. 

In 2007, LaChelle joined Visit Frisco. She earned a Certified Sports Events & Tourism credential and built the sports market for Frisco, known today as Sports City USA. LaChelle then turned her attention to the association market and, again, put Frisco on the map for both local and national association meeting planners. She enjoyed working with the clients in this new market and wanted to get further involved. She became a member and volunteered with the Texas Society of Association Executives and served on the organization’s Board of Directors from 2018 to 2020. While serving on the TSAE Board, LaChelle was instrumental in helping create the organization’s Diversity & Inclusion Position Statement. She is also currently serving on Destination International’s Equity, Diversity & Inclusion committee, as well as MPI’s THCC’s Communications Committee. She considers her time serving in these industry roles as major career accomplishments. But, true success to LaChelle, she says, “is measured by the success of her clients.”

After 14 years in Frisco, LaChelle continues to be excited and proud to sell one of America’s fastest growing cities. “Frisco is the best city to be in right now. Our growth makes it easy to keep people interested in what we have to offer. There’s always something new to talk about. I love being a part of that growth and being a part of making things happen.”

When LaChelle isn’t working, she enjoys spending quality time with family and creating special moments and memories for those close to her. She is so good at finding and connecting these emotional and special touches that her team has an expression for any time someone goes above and beyond in personalization. Instead of saying nailed it, they have coined the term, “Chelled It.”