Presentation: Build Your Brand on Purpose
Our businesses and brands are here to provide something of value to the world and that something is more than just money. In this session, learn more about how purposeful brands create experiences to attract the best employees, build lasting relationships with customers, and differentiate themselves from competitors. Whether you run your own business or steward others’s brands, change your impact and results by getting your head out of your bottom line, and building your brand on purpose.
- Understand how a purpose-led brand is different
- See the impact of leading with Purpose on employees and customers
- Learn key steps for infusing your brand with purpose
Jackie Dryden’s Bio:
With a passion for helping others discover “why” and “what for,” Jackie Dryden leads individuals and organizations to uncover and align with their authentic purpose. But don’t be fooled. Her purpose probing strategy packs a punch that shakes people to their foundation. As a speaker, writer and purpose coach, Jackie spends her days provoking others to uncover the true reason they exist—and helps them activate their callings.
Her business book, Get Your Head Out of Your Bottom Line and Build Your Brand on Purpose, guides visionary leaders to reconnect with their true strengths through the power of purpose.
A proud veteran of the advertising industry, Jackie has spent the bulk of her career at international advertising agencies as a creative director. Her work has been recognized with hundreds of awards for creativity and she was recently inducted into the Southwest American Advertising Federation’ s Hall of Fame.