TECLogo17 1920


*Speakers and sessions are subject to change.


  • 10:30 AM - REGISTRATION OPENS (Brazos Ballroom Foyer) +

    Brazos Ballroom Foyer

  • 11:45 AM – 1:15 PM - Opening Luncheon (3 Rivers Ballroom) +

    Parlez-Vous Planner? Sprechen Zie Supplier

    Shawna Suckow, CMP

    Planners and suppliers think and act so differently, it's like we're from completely different cultures. We can't form strong relationships, though, without an accurate understanding of each other's beliefs, motivations, and pet peeves. This session will give you and insightful peek behind the curtain on each side, to see what planners and suppliers are really thinking. Once we have an idea of the differences, we'll settle into a candid discussion about issues selected right from the audience members themselves via an anonymous poll. The intent is to initiate lively, matter-of-fact discussions with the end goal of building better relationships. We're on the same side: the side of serving our participants with the best possible event experience.

  • 1:30 PM – 2:25 PM - Breakout Sessions (Brazos Ballrooms) +

    Increasing Conference Collaboration by Shifting From a Market Share Environment to a Mind-Share Experience

    Jeff Hurt (Velvet Chainsaw Consulting)

    We are living in a world of hinge time. Our conferences are planned to educate attendees for an era that no longer exists. The challenges our attendees face are vastly different from the ones of the past.

    Most of our conference attendees were educated on how to be right. We focus on individual and collective attention on deficits—cognitive, emotional, financial and industry-related says author Dawna Markova. Rarely have we been taught how to collaborate effectively with people across cultures, time zones and temperaments. Thus hinge time.

    Leadership and Team Building From the Inside Out: The Insider Secrets to Fast-Tracking Your Results

    Davy Tyburski (Founder, Profit InnerCircle, LLC)

    Davy’s presentation you will help you discover-

    • How to deliver higher performance during your lowest time
    • 3 new strategies and techniques that will improve your results as a leader
    • How to motivate and encourage your team
    • When to lead and when to follow
    • How to create a more positive environment
    • The 3 ways to communicate more effectively

    So much more!

  • 2:40 PM – 3:35 PM - Breakout Sessions (Brazos Ballrooms) +

    Devices Down: Engaging Today’s Audiences Differently

    Shawna Suckow

    Shawna Suckow, CMP, will discuss how our evolving technology, culture and generations have changed how we meet, and how we learn. Topics will include the evolving Adult Learning Theory and how to capture the attention of participants in new ways.

    Menu Impossible

    Tracy Stuckrath (Thrive! Meetings & Events)

    Creating a menu to feed a crowd of 50 to one of 5,000 is a daunting challenge under the best of circumstances. Attempting to do it while working with the standard banquet menu or catering for a range of demanding attendees makes it seem impossible.

    But Thrive! is ready to take on the challenge and show you how it can be done. We’ll channel Bobby Flay, Julia Childs and Alice Waters and use a lot of muscle to rescue these desperate banquet menus from complete conundrum.

    Can one company, in 60-90 minutes, no extra money in the budget, turn the tide of a out of control special requests and pave the road to a delicious, healthy menu all attendees will devour?


  • 3:50 PM – 4:45 PM - Breakout Sessions (Brazos Ballrooms) +

    Using Food to Engage and Energize Your Audience

    Tracy Stuckrath (Thrive! Meetings & Events)

    As meeting planners, we’re challenged with a lot more than basic logistics. Attention is being lavished on every last detail, including social media, ROI, ROO, speaker and participant engagement and corporate social responsibility.

    Who would have thought that meeting the dietary needs of your participants should be one of them as well? But it can! What if the food served to partici-pants helped improve ROI for your organization and them? What if swapping out oversized danishes for hard-boiled eggs or candy bars with fresh fruit could help attendees be better engaged and energized to participate in your event?

    Food is a powerful force. It influences how we think, feel, learn and interact with others. It helps us feel and do. It provides focus and energy.

    Learn how to harnesses the power that food has on our bodies to create “win-win” designs for organizations and attendees, increase participation and productivity, enhance the psychological quality of the event experience and improve your ROI.

    Revolutionizing the Annual Conference: Six Steps to Higher Revenues & Attendance

    Jeff Hurt (Velvet Chainsaw Consulting)

    Is your annual conference a dinosaur? For too many organizations, it is. Outdated events, formats and content are relentlessly eroding attendance, revenues and relevance for associations every year, but the ROI on your annual conference doesn’t have to fade away.

    In fact, by injecting creativity (and attitude) into your conference, you can go from dinosaur to dynamite, with a value-driven experience that rewards attendees, exhibitors, sponsors and you. Here’s how to put everything in place to take your very next conference to an all-new level of success.

    Keep outdated thinking from sabotaging your annual conference—and your future. Step by step, you’ll discover how to avoid six “success disrupters” and put new speaker, content, and technology strategies in place to keep attendance and revenues growing.

    Breakthroughs start with breaking those old rules. Forget the conventional wisdom about what an annual event should be. Instead of just a meeting, you’ll learn next-gen conference “hacks” that create a one-of-a-kind forum that sends attendees home ready to see immediate ROI from high-value new skills, contacts and attitudes. Plus, you’ll have the chance to ask your own specific questions during the Q&A portion of the webinar


  • 6:00 PM – 7:00 PM - Reception (Hilton Hotel) +

    Hilton Hotel

    Hilton Waco

  • 7:30 PM – 10:30 PM - Dinner (Baylor Club - McLane Stadium) +

    Baylor Club - McLane Stadium

    McLane at night

    Sunday evening, the Waco Convention and Visitors Bureau will host TEC attendees for palate pleasing dining experience at the exclusive, Baylor Club, in McLane Stadium. Connect and celebrate with fellow planners and suppliers in this beautiful venue with floor-to-ceiling windows and a panoramic view of downtown Waco and the beautifully lit bridge over the Brazos River. Following dinner, groove to the tight sounds of Waco’s own ‘Fenix Theory’. The Fenix Theory has won many awards from the Music Association of Central Texas, including Best Rock Band in Central Texas in 2014, 2015 and 2016. No rhythm, no problem….head banging will be permitted.

  • 1


  • 7:00 AM – 8:00 AM - Yoga Awakening +

    Stay engaged and Build energy before walking into the breakfast session by joining this morning Yoga session.


  • 8:45 AM – 9:45 AM - Breakfast Session (3 Rivers Ballroom) +

    Event Design - It's All About the Details

    Cindy Lo (Red Velvet Events)

    Times have changed and people have even shorter attention span today; it’s important to appeal to all the senses when planning that annual conference or off-site party. Cindy will talk through the steps of how to design an event that is thoughtful, creative and that can appeal to a wide demographic. There will be both budget-ideas and over the top ideas so that you can pick and choose what works best for your groups. Come ready to get engaged and let’s Outplan together!

  • 10:00 AM – 11:00 AM - Breakout Sessions (Brazos Ballrooms) +

    Mastering Your Memory

    Tyler Enslin (Direct Development Training)

    The job of a sales representative and a meeting planner demands you handle large volumes of information. Learn how a well-trained memory will enhance how you do business and connect with clients, colleagues and members by teaching you techniques to:

    • Recall names of clients and prospects
    • Lead meetings or give presentations without using written notes
    • Increase your overall memory skills
    • Recall forward and backwards lists of useful information

    3 Cutting Edge Strategies for Maintaining (and Growing) Your Professional Development and Continuing Education Budget

    Davy Tyburski (Founder, Profit InnerCircle, LLC)

    This session will teach you the 3 myths you’ve been led to believe about your training and development budget and how to dispel them. It’s time to learn the 3 C’s that will protect and grow your training and development budget and avoid costly mistakes that give senior management the fuel to hold back your funding. You will also receive the following important communication tools:

    • The 3 words you must never say when asking for dollars to support your training and development initiatives
    • How to “speak” to senior management in ways you may not have even thought of that get them jumping for joy to support your initiatives
    • How to position training and development as a mandatory and critical tool that is part of your ‘overall success system’
  • 11:00 AM – 11:45 AM - HOTEL CHECK-OUT +

  • 11:45 AM – 1:00 PM - Closing Luncheon (3 Rivers Ballroom) +

    Chris Pruitt (Vice President/General Manager, KWKT/KYLE)

    Be Heard: How to Get Local Media to ACT on Your Event Press Release

    During this presentation you will learn how a TV newsroom operates.  You will learn the roles of the staff that makeup a modern TV newsroom and you will also be taught 3 specific key steps to getting your message or announcement on the air.  If you follow these 3 steps, you will all but be guaranteed your events 1 ½ minutes of fame.

    Growth and Comfort Do Not Coexist!

    During this presentation Chris will share with you his journey from being a person who was a workaholic stuck in a rut, to a person who now pushes every boundary both personally and professionally. The goal of this presentation is to inspire you to step outside of your comfort zone and Live Your Life.

  • 1