Candace Schierling & Bettyanne Sherrer, CMP, CMM

Presentation: The V.I.Plane – A Flight to Endless Possibilities

Session Description: It is possible to have an idea take flight when you have the right people on board.  The V.I.Plane is a curated, shared experience designed to bring networking and business development to a new level – 38,000 feet!

This session examines how the V.I.Plane came to fruition, from an idea to a reality and all the experiences along the way. Your presenters will cover event marketing, partnerships and prospectus development, troubleshooting & logistics, and education & experience design for this start-up initiative.  

By attending this session you will gain a new perspective on event marketing & sponsorship sales, get a 360 view on creating a new concept and elements to consider, and discover how to take a calculated risk.

The V.I.Plane was honoured this summer at the Canadian Meetings and Events Expo with the induction into the CME Hall of Fame as the 2019 “Big Idea’.  It has also just received a nomination for the Innovation Award from TIAC – The Travel Industry Association of Canada.

Candace Schierling

Director of National Sales | Tourism Saskatoon www.tourismsaskatoon.com

In her role as the Director of National Sales for Tourism Saskatoon, Candace leads the department and develops strategic plans and marketing initiatives to promote Saskatoon as host destination. Candace has had the opportunity to innovate with colleagues on award winning programs such as Cities in Sync – a Canadian cross country collaboration,  and the VIPlane, which was inducted into the Canada Meetings and Event Hall of Fame for The Big Idea in 2019.  Candace is passionate about the industry and when she is not working hard to be an advocate for all things tourism, she enjoys time exploring the trails with her family in Saskatoon.

Candace is also a member of the Canadian Council for the MPI Foundation.

Bettyanne Sherrer, CMP, CMM

Principal | ProPlan Conferences & Events www.proplan.ca

Yes, Bettyanne is the Principal of ProPlan Conferences & Events – but people partner with ProPlan because she has been known for the last 25+ years for her creativity & strategic event design experience ensuring each conference is unique, interesting and maximizes profits!

Bettyanne has achieved her CMP (Certified Meeting Professional) and CMM (Certificate in Meetings Management) designations. In 2010, Bettyanne was the recipient of the Joy Fox Award for Innovation, the most prestigious award presented by CanSPEP (Canadian Society of Professional Event Planners).

In 2017, she was also awarded the inaugural CanSPEP President’s Award. A known industry innovator, Bettyanne has been honoured with Induction into the Meetings Industry Hall of Fame in 2013 as Canada’s Top Event Planner. Most recently, she was the recipient of the 2018 President’s Award with PCMA (Professional Convention Management Association, Canada).

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©2019 MPI Texas Hill Country Chapter

Website sponsored and designed by:

©2019 MPI Texas Hill Country Chapter