Experience Industry Management Department
Cal Poly University
Presentation: Designing Extraordinary Experiences
Session description: Often times we think about designing extraordinary experiences. We strive to make every macro and micro experience mind-blowing and fantastic, but… if EVERY single experience is mind blowing and extraordinary our guests would be worn out really fast. Can you imagine if everything in our day from brushing our teeth to using the bathroom was extraordinary? We would be exhausted before 9:00 am. This presentation will help us gain a common “experiential” language by explaining and discussing 5 experience types (ordinary, mindful, meaningful, memorable, and transformative), when to intentionally string them into an event, and how to create them in a way that is absorbing, immersive, and engaging.
- Participants will gain common language for experience design and understand the difference between ordinary, mindful, memorable, meaningful, and transformative experiences
- Participants will gain common language for experience design and understand the difference between absorbing, engaging, and immersive experiences
- Participants will leave confident in their ability to design and execute a variety of different types of experiences (e.g., immersive, memorable, ordinary, etc.)
Andrew Lacanienta‘s Bio:
Lacanienta is an Assistant Professor in the Department of Experience Industry Management at California Polytechnic University in San Luis Obispo. He is an experience wizard who designs, stages, and researches memorable and extraordinary experiences. By applying theory to practice Andrew strives to create engaging, active, and co-creative educational experiences for his students. Andrew utilizes design thinking, experience maps, The Event Design Canvas, and other experience strategy tools for freelance experience design consulting, workshops, and presentations for international audiences, clients, and firms. Andrew also does work with intentional life design and helps individuals design authentic, intentional, and thriving lifestyles. Andrew is a Utah native and loves the outdoors. He enjoys cycling into work each day, brewing his own kombucha, and painting during his free time.